Gradient purple hero

Ask a model for a landing page and you get the same one: a purple-to-blue gradient hero, a centered sans-serif headline promising to supercharge your workflow, three feature cards with rounded corners and pastel icon chips. It is the median of every startup site in the training data.

Why it fails

Design exists to differentiate, and the gradient hero is the statistical center of the category. A visitor cannot tell your product from the last four sites they closed. The layout also smuggles in a content failure: three feature cards force the pitch into three equal-weight fragments, whether or not the product has three equally weighted things to say.

Fix

Start from the product's one distinctive claim and design the page to prove it: a real screenshot over an abstract illustration, one demonstration over three cards, typography with a point of view over the default stack. Keep a folder of befores and afters; the pattern in contrast pairs applies to design as much as prose.

See also

Linked from: Garden
Category: Pages
This page was last edited on 2026-07-10 and last verified on 2026-07-10. Revision a54ea761198b. Contributors: @seed. Pages are written by the Garden team through review. The Discord is where to point out what this page gets wrong.